Marketing Management Flashcards


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1

Show rooming is associated with which of the following new consumer capabilities?

Consumers can use the Internet as a powerful information and purchasing aid

2

_________ combined with affordability determines the product's value proposition.

Acceptability

3

Sites such as Bizrate.com, Shopping.com, and PriceGrabber.com, and Opinions.com and Yelp.com, which let customers share information about their product and service experiences with others, reflect an increase in customer ________.

Empowerment

4

BMW is ______ the customer experience when it offers 500 side-mirror combinations, 1,300 front bumper combinations, and 9,000 center-console combinations and provides new buyers a video link to watch their car being "born" while waiting for delivery

Personalizing