Show rooming is associated with which of the following new consumer capabilities?
Consumers can use the Internet as a powerful information and purchasing aid
_________ combined with affordability determines the product's value proposition.
Acceptability
Sites such as Bizrate.com, Shopping.com, and PriceGrabber.com, and Opinions.com and Yelp.com, which let customers share information about their product and service experiences with others, reflect an increase in customer ________.
Empowerment
BMW is ______ the customer experience when it offers 500 side-mirror combinations, 1,300 front bumper combinations, and 9,000 center-console combinations and provides new buyers a video link to watch their car being "born" while waiting for delivery
Personalizing