Chapter 14 Flashcards
In the Netherlands blue is considered warm and feminine, but the Swedes consider it masculine and cold. Hence, products for women might be packaged in blue in the Netherlands, but not in Sweden. In this case, _____ forces are affecting the product offering.
Newman Shoes manufactures athletic footwear. The company wants to set up a factory in Nova Scotia. However, the region has strict environmental protection laws and labor policies. This is hampering the company's efforts to set up the factory. The company is facing _______ that are affecting its product offering.
The _____ is an intracorporate price, or the price of a good or service sold by one affiliate to another, the home office to an affiliate, or vice versa.
_____ is a set of strategy decisions made int he areas of product, promotion, pricing, and distribution in order to satisfy the needs and desires of customers.
The marketing mix
Public relations includes activities such as the preparation of point-of-purchase displays, contests, premiums, trade show exhibits, money-off offers, and coupons.
When a product is sold for a particular purpose in one country but is used differently elsewhere, the strategy that should be followed is ____.
Same product-different message
The basic functions of domestic and international marketing are the same.
The _____ is a summation of the physical product, brand name, accessories, after-sales service, warranty, instructions for use, company image, and package.
_____ includes activities such as the preparation of point-of-purchase displays, contests, premiums, trade show exhibits, money-off offers, and coupons.
The ____ approach is middle-ground advertising strategy in which the home office and the foreign subsidiaries agree on marketing objectives, which each subsidiary puts together a tentative advertising campaign.
Pricing is the central focus of the marketing mix.
_______ involves the setting of prices for goods produced in one country and sold in another.
International pricing involves the setting of prices for goods produced in one country and sold in another.
When do marketers offer the same product and use the same promotional appeals in all markets?
When marketers find that target markets vary little with respect to product use and consumer attitudes.
Consumer products require greater adaptation for international sales than industrial products.