The laws and regulations that govern how businesses can operate on social media
Legal boundaries
Protect original works like images, videos, and written content from unauthorized use
Copyright Laws
Protect brand names, logos, and slogans
Trademark Laws
Regulate how personal information is collected, stored, and used
Privacy Laws
Governing bodies require that advertisements are truthful and not misleading
Advertising Regulations
Refers to the moral principles that guide marketers in their practices
Ethics
Being open about sponsorships, partnerships, and data collection practices fosters trust
Transparency
Providing truthful information about products and services helps avoid misleading consumers
Honesty
Putting user privacy first cultivates a positive brand image and loyalty
Respect for Privacy
A poorly received post can lead to backlash and damage to the brand's reputation
Negative Publicity
Unauthorized access to customer data can result in legal consequences and loss of consumer trust
Data Breaches
Failing to respect copyright and trademark laws can lead to lawsuits and financial penalties
Intellectual Property Infringement
Promoting products or services without proper disclosures can result in regulatory action
Misleading Advertising