Social Media Marketing - Unit 4-3 Flashcards


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created 12 days ago by D_jones
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1

Goals and Objectives

Clearly define what you want to achieve.

2

Target Audience

Research and outline the demographics of your ideal customers.

3

Platforms

Decide which social media platforms will be used.

4

Content Strategy

Plan the types of content to be posted, including images, videos, and articles.

5

Schedule

Create a posting schedule to maintain consistency.

6

Budget

Determine the budget for paid advertising and promotions.

7

Evaluation

Set benchmarks for success and determine how you will measure performance.

8

Contests and Giveaways

These create excitement and encourage participation.

9

User-Generated Content

Ask customers to share their experiences, photos, or videos with your brand, and feature this content on your social media channels.

10

Hashtags

Use relevant hashtags to increase the discoverability of your content.

11

Collaborations and Influencer Marketing

Partner with influencers or other brands to extend your reach.