Mass Communication
Communication transmitted to large amounts of the population
Media
various methods for communication (plural of medium)
Mass Media
means of transmission made to reach a wide audience
Media Convergence
merging of distinct technologies to share content, tasks, and resources (smart phone)
Kinds of media convergence
Economic, organic, cultural, global, technological
economic convergence
when various media organizations and functions are merged under a single ownership
organic convergence
What happens when someone is watching television while chatting online and also listening to music
cultural convergence
stories flow across media platforms (book to movie)
global convergence
The process of geographically distant cultures influencing one another
technological convergence
different techs/media merge
What media do for us
educate/inform, entertain/escape, public forum, watchdog for govmt and businesses
Culture
shared beliefs, values, and traditions of a specific group of people.
Gatekeeper
determines which stories make it to the public
Evolution of mass media
Oral, written, print, electronic, digital
Modern Age --
Post-Modern Age
Modern age of media
1400 - early 1900
Enlightenment philosophy
Large-scale
theories (globalization, capitalism, colonialism)Post-Modern Age of media
Post-Modern Age of media
1950 - present
Question large-scale theories
Emphasis on subcultures
Effect of mass media on culture
emergence of pop culture, more experiences and ideas easily shared among people
Effect of mass media on tv
broader range of channels, more selection of news channels and networks for diversified interests
Media Literacy
skill to decode/process messages and symbols from media
5 key media literacy questions
Who wrote it
What techniques are used to attract
attention
What pov, values, lifestyles are shown/omitted from
message
Why message is being sent
How others might
understand the message