New business ideas arise from;
changes in technology
changes in consumer wants
products and services becoming obselete
Entrepreneur
someone who creates a business, taking on financial risks with the aim of making a profit from the business.
entrepreneur characteristics
passion, strong people skills, determination, creativity, disciplined, resilience, confidence, self-driven
Risk
risk: the likely chance of a negative event occurring such as a business failing. Risks are business failure, financial losses, lack of security (no guaranteed income).
Reward:
the positive outcome of running a business such as business success, profit, independence (being your own boss)
Add value
the difference between the selling price of a product and what it cost to produce
Unique selling point (USP)
characteristics of a product that make it different/ stand out from other similar products being sold in the market
Choice
an act of choosing between two or more possibilities
Customer needs
things that customers require when purchasing a product or service.
Convenience
a product or service’s ability to fit in with a customer’s lifestyle or routine. How easy some-thing is to use or how easy it is to access a location
Profit
Profit = Total revenue – total costs
Success
When a business achieves its aims and objectives
Failure
Where a business fails to achieve its aims and objectives. Failure often refers to financial failure when a business makes a loss or becomes insolvent
Insolvent
Business runs out of cash and cannot pay their workers or bills from suppliers
Enterprise
Role of business enterprise is to produce goods or services that meet customer needs and add value
Product
term used to describe both goods or services.
Consumer
someone who buys and uses goods and services.
Good
physical, tangible products such as a car, a pair of scissors or a smart phone.
Services
non-physical, intangible products, e.g. a taxi journey, a haircut, a TV programme.
Customer needs
the wants and desires of the buyers of a product or the customers of a business. Typical needs are: affordable price, quality, choice, convenience
Repeat purchase
when a customer likes a product they return to buy a product again and again.
Market research
the process of gathering information about the market and customer needs to help inform business decisions Purpose of market research :
· Identify and understand customer needs
· Identify gaps in the market
· Reduce risk
· Inform business decisions
Gap in the market
no business is currently serving the needs of customers for a particular product.
Market trends
anything that alters the market (e.g. changing customer tastes/ fashions
Primary research
any type of research that you collect yourself, the data has not been collected before eg- surveys, questionnaire, focus group, observation
secondary research
The data has already been collected and published. eg, governments statistics, newspaper reports, Internet research, reports from market re-search groups, sales records
qualitative data
this is non-numeric data that and aims to find out people’s opinions and what they think. information about consumer opinions, judgements and attitudes.
Quantitative data
data that can be expressed as numbers and statistically analysed.
Social media
communication among people in which they create, share, and/or exchange information and ideas in virtual communities and online platforms. e.g. Twitter, Facebook, Instagram.
Market segmentation
breaking down a market into smaller groups, which are called segments. (businesses can segment customers by: location, demographics, lifestyle , income and age)
Demographics
statistical data relating to the population and particular groups within it.
Lifestyle
the way in which customers live their lives, including the things they like to do in their spare time such as hobbies
Market map
the process of creating a diagram that maps all of the products in a market against two com-mon features, for example price and quality. (NB market mapping can help identify a gap in the market or level of competition)
Target market
a specific group of customers (segment) at which a business aims its products.
Competitive advantage
an advantage a business has that enables it to perform better than its rivals in the market and which is both distinctive and defensible.
Competitive environment
is a market where there are many businesses selling similar goods and services, - in a competitive markets firms may have to charge lower prices to compete it is important to understand strengths and weaknesses of competitors based on price, quality, location, product range and level of customer service in order to compete
customer service
how a business supports and helps a customer before, during and after they purchase a product.
SWOT analysis
a study undertaken to identify the strengths, weaknesses, opportunities and threats of a business.
Differentiation
making a product stand out from the competition eg branding, packaging, USP
Product range
a group of similar products made by a business
Aims
the long-term goals of an organisation.
Objectives
short-term steps taken by an organisation to help it achieve a long-term aim.
SMART objectives
short-term steps taken by an organisation to help it achieve a long-term aim.
Market share
a percentage of the total market occupied by a business in terms of sales revenue or prod-ucts sold.
Sales
a percentage of the total market occupied by a business in terms of sales revenue or prod-ucts sold.
survival
an aim for an business to generate enough revenue to keep trading in a competitive environment (especially important for new businesses, profit may come later)
Financial security
a business owner generates enough income from their business to meet their needs
capital
a business owner generates enough income from their business to meet their needs
social objectives
a business owner generates enough income from their business to meet their needs
Personal satisfaction
a business owner generates enough income from their business to meet their needs
Revenue
the amount of money coming into a business from selling products over a period of time ( Price x quantity)
Fixed costs
Costs that do not change in the short-term with the level of output. e.g. salaries, advertising, rent
Variable costs
costs that change as level of output changes e.g. raw materials, electricity, temporary worker wages.
Total costs
when fixed costs and variable costs are added together.
Break-even
the level of output where total revenues are equal to total costs; this is where neither a profit or loss is being made, i.e. how many units need to be sold to cover all costs but not yet make a profit.
Break even level of output
Break Even Point (BEP) = Fixed costs / price – variable cost per unit. The quantity of products or amount of revenue a business needs to produce and sell in or-der to break even.
Loss
when outgoings (costs) are higher than revenue (income).
Margin of safety
The difference in the level of output (or sales) and the break even point.
One-off costs
costs that a business has to pay for only once, e.g. buying machinery.
Level of output
the number of goods or services being produced by an organisation.
Contribution per unit
how much each product made and sold contributes to fixed cost, then profit. Contribution = selling price per unit - variable costs per unit.
Interest
a charge (%) on loaned (borrowed) money or the return paid on savings.
Cash
funds available in the bank for a business to pay short-term running costs. NB if a business runs out of cash it cannot pay suppliers or workers and this is called insol-vency and the business fails
Net cash flow
the flow of cash into and out of a business over a period of time.
Cash inflow
any flow of cash into a business, e.g. from sales/sale of assets/raising capital.
Cash outflow
any flow of cash out a business , e.g. to pay salaries, rent, suppliers, interest on loans
Cash flow forecast
a table used to calculate the cash position of a business over time by predicting future cash inflows and cash outflows of a business,
Closing balance
the amount of money a business has in its account at the end of a period of time, e.g. a month, a financial year.
Opening balance
the amount of money a business has in its account at the beginning of an accounting period, e.g. a month, a financial year.
Insolvency
when a business does not have enough cash to pay its bills when they are due.
Short-term sources
A source of finance which has to be repaid in under a year. (e.g. trade credit and overdraft)
Trade credit
Purchasing stock or raw materials from a supplier with the option to pay for the goods at a later point. I.e. paying 30 or 60 days after delivery
Overdraft
An overdraft is a buffer that allows a business to overspend (have a negative balance) on its bank account. (Interest is charged by the bank on the amount overdrawn)
Long-term finance sources
A source of finance to be repaid in more than one year.
Loan/loan capital
Borrowing from a bank to be paid back over an agreed period and with an agreed rate of interest.
Venture capital
Investment from an individual or business for a share of a company or agreed return on their investment.
Personal savings
Money saved by the owner or borrowed from friends or family that can be invested in the business
Retained profits
profit reinvested back into the business instead of being returned to shareholders.
Sale of assets
business sells something physical of value to raise capital, e.g. machinery, vehicles, equipment.
Share capital
Investment into a private limited company by its owners (shareholders) buying a share of the business
Crowdfunding
Small investments into a business project or start-up from a large number of investors through an online crowdfunding platform.
liability
the legal responsibility that a business owner has to pay the debts of the business.
Limited liability
where the level of risk is limited to the amount of money that has been invested in the business. NB Ltd or PLC shareholders have limited liability because the business and the owners are different legal identities.
Unlimited liability
where the level of risk goes beyond the amount invested in a business, so the personal assets of the business owner can be used to pay off the business’s debts. NB Sole traders & partnerships both have unlimited liability because the business and the owner(s) are deemed to be one and the same legal entity
Business ownership
the different legal structures of a business. I.e. Private Limited Company (Ltd) / Public limited Company (PLC) / sole trader / partnership
Sole trader
a type of unincorporated business that is owned by one person and who has unlimited liability.
Partnership
a business that is owned by a group of two or more people who share the financial risk, the decision-making and the profits. (they also have unlimited liability)
Private Limited Company (Ltd)
an incorporated business that is owned by shareholders who have limited liability. Shares are not traded on a public stock exchange.
Shareholders
people who have bought shares in a business to receive a share in future profits.
Companies house
in the UK, the official government organisation that keeps a record of all UK companies and information about them. A company that wishes to become a limited company must, by law, be registered with Companies House.
Franchise
when one business gives another business permission to trade using its name and products in return for a fee and share of its profits.
Franchisee
an entrepreneur who pays a fee to trade using the brand name and products of an established business
Franchisor
an established business that gives permission to a local entrepreneur to trade using its brand name and products - in return for a fee and royalty payments. (eg McDonalds, Subway, KFC etc)
Business location
the place where a business operates. A good location might be dictated by proximity to market, skilled labour, materials and competitors/competition (NB the internet & e-commerce has changed location decisions)
Raw materials
substances used as an input to a production process for manufacturing into finished goods.
Production costs
the costs associated with producing goods and services.
The marketing mix
decisions made by a business to attract customers: a combination of decisions linked to price, product, place and promotion Price – the amount a customer needs to pay to receive the product. Product – the actual good or service that the business is offering for sale. Promotion – the range of activities a business uses to make customers aware of its products and to encourage customers to buy them. Place – where a customer can buy the product a business sells. This could be online, in a store, from a vending machine etc.
Digital communication
any form of communication from a business that is carried out using email, social media or text message and websites.
E-commerce
using the internet to carry out business transactions, i.e.. the activity of buying and selling goods and services online.
Public relations
promotion of a positive image about a product or business through giving positive information to the general public, other businesses or to the press.
Retailer
a business which specialises in selling goods in small quantities to the consumer.
Wholesaler
a business that buys in bulk from a manufacturer or other supplier and then sells the stock on in smaller quantities to retailers.
Business plan
a document that outlines how an entrepreneur is going to set up a new business. Includes info about: the business idea; business aims and objectives; target market (market research); forecast revenue; cost and profit; cash-flow forecast; sources of finance; location; marketing mix
SMART objectives
goals for a business that are Specific, Measurable, Achievable, Realistic and Time-bound.
Cash-flow forecast
the predicted amount of money coming in and going out of the business over a period of time.
Bank loan
a fixed sum of money lent by a bank to an individual or a business for a specific purpose
Stakeholder
any person who has an interest in a business and/or is affected by the activities of a business. (Stakeholder groups include: owners/shareholders, employees, customers, managers, suppliers, local community, pressure groups, the government)
Stakeholder conflict
when different stakeholders seriously disagree on business decisions that affect them. (e.g. owners want to increase profit and workers want higher wages)
Suppliers
businesses that sell (or supply) products to other businesses
Government
the people and organisations given the authority to pass laws and govern a country.
Local community
a group of people who live /work in a geographical area in which a business operates.
Managers
individuals who are in charge of a certain group of tasks or group of people.
Owners
the people that a business belongs to.
Pressure groups
groups of people who join together to try and influence businesses or the government for a particular cause e.g. ethically in relation to the environment/animal welfare/human rights.
Employees
a person who is hired for a wage, salary, fee or payment to perform work for an employer or business.
End user
the consumer or person who ultimately uses a product.
Dividend
a sum of money paid regularly by a company to its shareholders out of its profits.
Technology and business
· Different types of technology used by business: e-commerce, social media, digital communication, payment systems.
· Technology influences business in terms of: sales, costs, marketing mix.
Social media
communication among people in which they create, share, and/or exchange infor-mation and ideas in virtual communities and online platforms. e.g. Twitter, Facebook, Instagram, Tik Tok,
Digital communications
communication between people using SMS (text messaging), email and online social media platforms.
Viral marketing
when a business uses social media to encourage the public to share information about its goods and services
E-payment systems
electronic ability to transfer payments quickly & safely from one bank account to another. (to pay for products and services by businesses and its customers.)
Biometrics
security devices used to verify a person's identity through their unique biological traits e.g. optical, fingerprint, and voice recognition.
Sales
the amount of products or services that are being sold.
Costs
the expenses and bills a business has to pay.
Legislation
laws set by governments that set out a strict set of rules which businesses and individuals can must comply with Two strands: principles of consumer law: quality and consumer rights principles of employment law: recruitment, pay, discrimination and health and safety.
Consumer rights act
an Act that protects the public's buying rights when purchasing goods and services
Consumer
the person who ultimately uses (or consumes) a product.
Discrimination
people are unlawfully treated differently based on a particular characteristic, such as their: ethnicity, age, race, religion, gender, disability.
Minimum wage
the lowest legal rate of pay for employees, depending on their age and their type of employment
Health and safety
concerned with protecting the safety, health, and welfare of people in a business.
The economy and business
The impact of the economic climate on businesses: unemployment, changing levels of consumer income, inflation, changes in interest rates, government taxation, changes in exchange rates.
Unemployment
the number of people of working age who are able to work but are not currently in work
The economy
all activity related to production, consumption, and trade of goods / services in an area
Consumer income
the amount of money that a consumer earns from either work or investment
Consumer spending
the amount of money consumers have to spend.
Inflation
a measure of the increase in prices over a period of time.
Interest rate
the amount charged for borrowing money or as a reward for savings.
Tax
a percentage of profits, income or revenue collected by a government to fund public services such as schools, hospitals, police etc.
Economic climate
the general state of the regional, national, or global economy.
Exchange rate
a measure of the value of one currency against the value of another currency. SPICED- Strong Pound means IMPORTS are CHEAP and UK EXPORTS are DEAR (Expensive)
External influence
a factor that is outside the control of a business
Gross domestic product (GDP)
an estimate of the total value of goods and services produced in a country.
Advertising Standards Authority (ASA)
a body that ensures all advertising claims are accurate and true so consumers are not misled.
Trading Standards Authority (TSA)
a body that checks that businesses adhere to strict rules when selling goods and services in order to protect the public from being sold counterfeit products