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Lab Experiment
Experiment conducted in a controlled environment where the researchers manipulate the independent variable to cause a change in the dependent variable.
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Strengths
- can establish causation
- controlled, thus objective
- easy to replicate
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Weakness
- artificial; not similar to real-life
- deception
- bias
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Studys Used
Bandura, Ross, and Ross (1961): Bobo Doll Experiment