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Culture
A set of attitudes, behaviors, and symbols shared by a large group of people and usually communicated from one generation to the next
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Cultural Norms
Patterns of behavior typical to specific culture groups that are based on how an individual should behave to be accepted within a group.
- Since humans are social animals, we have a need to belong and in turn conform to these norms
3
Cultural Dimensions
Proposed by Hofstede (1973); He believed that our behavior is shaped by our culture and the cultural and social norms of the groups to which we are a part of
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Cultural Dimensions
Traits that are characteristics to a particular culture, which can be measured by comparing other cultures
5
Individualism
People tend to are independently and are driven by their own personal goals
- feel the individual is more important than the group and in turn have looser ties to their social groups
- competitiveness and self-sufficiency are highly valued