Chapter 4 Conscious Marketing, Corporate Social Responsivity, and Ethics Flashcards


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1

20) The principle that decisions be ethically based is part of the concept of

A) marketing analytics.
B) individual consumer issues.
C) conscious marketing.
D) the triple bottom line.
E) corporate social responsibility

A) marketing analytics.

2

23) For corporate leaders, their firm’s ability to ________ must be of paramount importance.

A) balance profits and expenses
B) balance employees’ needs with the needs of the environment
C) balance shareholder interests with the needs of society
D) benefit shareholders only
E) make a profit

C) balance shareholder interests with the needs of society

3

21) Conscious marketing encompasses which of the following overriding principles?

A) The recognition of marketing’s focus on sales at any cost.
B) Ignoring the company’s bottom line.
C) The lack of consideration for stakeholders and their interdependence.
D) The presence of corporate leadership, creating a corporate culture.
E) The understanding that decisions are solely based on economics.

D) The presence of corporate leadership, creating a corporate culture.

4

22) Marketing ethics is concerned with

A) the sale of products or services that may damage the environment.
B) the use of well-paid labor.
C) representing the good that a product can do.
D) marketing products that are safe for children.
E) distinguishing between right and wrong actions in a business setting.

A) the sale of products or services that may damage the environment.

5

24) The sale of products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of

A) internal, controllable marketing issues.
B) issues that don’t even need to be discussed in ethical firms.
C) marketing issues but not ethical issues.
D) marketing ethical issues.
E) ethical issues but not marketing issues.

D) marketing ethical issues.

6

25) When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered multiple ________, including the ranchers that supply the food, its customers, and animal welfare groups.

A) stakeholders
B) investors
C) marketing executives
D) bankers
E) corporate shareholders

A) stakeholders

7

26) Elena is the CEO of a small manufacturing firm. She is concerned with meeting the investment objectives of the firm’s shareholders and sees no value in corporate social responsibility. Elena’s attitude is

A) insupportable in the 21st century.
B) consistent with the views of other critics of corporate social responsibility.
C) typical of nearly all manufacturers.
D) a reaction to regulatory directives of the U.S. government.
E) unethical.

B) consistent with the views of other critics of corporate social responsibility.

8

27) ________ entails a sense of purpose for the firm that is higher than simply making a profit by selling products and services.

A) Corporate social responsibility
B) Conscious marketing
C) Triple bottom line
D) Marketing analytics
E) The four Ps

B) Conscious marketing

9

28) Which of the following statements regarding corporate social responsibility is true?

A) Firms believe that they have legal and economic duties in addition to responsibilities to society.
B) A firm’s responsibilities to society are not associated with the demands, expectations, requirements, and desires of various stakeholders.
C) CSR can be defined as distinguishing between right and wrong actions and decisions that arise in a business setting.
D) Today, very few companies engage in some form of CSR.
E) CSR actions are mandated by law.

A) Firms believe that they have legal and economic duties in addition to responsibilities to society.

10

29) For every consumer who purchases a pair of TOMS shoes, the company promises that a needy child will receive a pair of shoes. TOMS shoes is actively engaging in

A) corporate social responsibility.
B) business ethics.
C) marketing ethics.
D) environmental marketing.
E) overpricing of its products

A) corporate social responsibility.