Essentials of Strategic Management: The Quest for Competitive Advantage Flashcards

book image

Jr. Thompson, Arthur, John Gamble, Margaret Peteraf - 2012 - 560 pages

ISBN: 0078029287, 9780078029288

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relat...ively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Read moreless

Publisher: McGraw-Hill Education


business & economics, management

No similar books found

There are no public or password protected notecard sets for this book

Create notecards for this book