Research Methods for the Behavioral Sciences

book image

Frederick J Gravetter, Lori-Ann B. Forzano - 2015 - 658 pages

ISBN: 1305480589, 9781305480582

RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for ...generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step presentation emphasizes the decisions researchers must make at each stage of the process. The authors avoid a cookbook approach by linking terminology with applied concepts; their lecture in a book style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Read moreless

Publisher: Cengage Learning

Subjects:

psychology, research & methodology

No similar books found

Notecard sets  (14)