Strategic Management: Concepts and Cases Flashcards

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Frank T. Rothaermel - 2012 - 960 pages

ISBN: 0078112737, 9780078112737

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent busi...ness environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

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Publisher: McGraw-Hill Education


business & economics, management

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