The laws and regulations that govern how businesses can operate on social media

Legal boundaries

Protect original works like images, videos, and written content from unauthorized use

Copyright Laws

Protect brand names, logos, and slogans

Trademark Laws

Regulate how personal information is collected, stored, and used

Privacy Laws

Governing bodies require that advertisements are truthful and not misleading

Advertising Regulations

Refers to the moral principles that guide marketers in their practices

Ethics

Being open about sponsorships, partnerships, and data collection practices fosters trust

Transparency

Providing truthful information about products and services helps avoid misleading consumers

Honesty

Putting user privacy first cultivates a positive brand image and loyalty

Respect for Privacy

A poorly received post can lead to backlash and damage to the brand's reputation

Negative Publicity

Unauthorized access to customer data can result in legal consequences and loss of consumer trust

Data Breaches

Failing to respect copyright and trademark laws can lead to lawsuits and financial penalties

Intellectual Property Infringement

Promoting products or services without proper disclosures can result in regulatory action

Misleading Advertising