Social Media Marketing - Unit 4-2
The first step in the social media marketing process is to
identify clear and measurable goals
The second step in the social media marketing process is to
identify the target audience
The third step in the social media marketing process is to
create engaging and relevant content
The fourth step in the social media marketing process is to
select the platforms that best reach their target audience
The fifth step in the social media marketing process is to
implement your social media marketing strategies
The sixth and final step in the social media marketing process is to
monitor the performance of your campaigns and make necessary adjustments
Which platform is great for broad reach and community engagement?
Which platform is Ideal for visual brands, such as fashion, food, and travel?
Which platform is effective for quick updates, customer service, and trending topics?
X (Twitter)
Which platform is best for B2B marketing and professional networking?
Which platform is a growing platform popular among younger audiences for short-form video content?
TikTok
The number of people who took a desired action (e.g., made a purchase or signed up for a newsletter).
Conversion Rate