Client goals

What a business wants to achieve through marketing

Target Audience

a group of people that the product, or film, etc. is specified, or aimed for

Demographics

Characteristics of a population that are used as a means to study a certain group.

Accessibility

How accessible something is

Compression

Shrinking something down using pressure

Public domain

Creative materials not protected by the law

Copyright

Protects original works of authorship

Model release

A legal release that grants permission to publish something in one form or another

Location permitting

Permission from landowner to shoot a project on their property withing a specific timeframe

Property release

Allows others to use image for commercial purposes

Rights

Things that people are able to do with their stuff

permissions

Ability to use work in a particular way

licensing

Getting the permission of the creator to use their stuff

Attribution

Acknowledgment of person who creates product

Commercial vs Non commercial

Commercial - focus on mass marteting

Non commercial - Personal storytelling and creative freedom

Derivative

Based on already existing works

Work for hire

Any creative work where two parties agree that the employer remains the owner

Employee/Employer

Employee - Someone who works for someone else

Employer - Someone who hires people to work for them

Fair use

A legal doctrine that allows unlicensed use of someone's work in limited circumstances

Creative commons

A non-profit that provides free licenses for creators to use

Fair dealing

Allows use of someone's work for the purpose of research of other "fair" things