front 1 Client goals | back 1 What a business wants to achieve through marketing |
front 2 Target Audience | back 2 a group of people that the product, or film, etc. is specified, or aimed for |
front 3 Demographics | back 3 Characteristics of a population that are used as a means to study a certain group. |
front 4 Accessibility | back 4 How accessible something is |
front 5 Compression | back 5 Shrinking something down using pressure |
front 6 Public domain | back 6 Creative materials not protected by the law |
front 7 Copyright | back 7 Protects original works of authorship |
front 8 Model release | back 8 A legal release that grants permission to publish something in one form or another |
front 9 Location permitting | back 9 Permission from landowner to shoot a project on their property withing a specific timeframe |
front 10 Property release | back 10 Allows others to use image for commercial purposes |
front 11 Rights | back 11 Things that people are able to do with their stuff |
front 12 permissions | back 12 Ability to use work in a particular way |
front 13 licensing | back 13 Getting the permission of the creator to use their stuff |
front 14 Attribution | back 14 Acknowledgment of person who creates product |
front 15 Commercial vs Non commercial | back 15 Commercial - focus on mass marteting Non commercial - Personal storytelling and creative freedom |
front 16 Derivative | back 16 Based on already existing works |
front 17 Work for hire | back 17 Any creative work where two parties agree that the employer remains the owner |
front 18 Employee/Employer | back 18 Employee - Someone who works for someone else Employer - Someone who hires people to work for them |
front 19 Fair use | back 19 A legal doctrine that allows unlicensed use of someone's work in limited circumstances |
front 20 Creative commons | back 20 A non-profit that provides free licenses for creators to use |
front 21 Fair dealing | back 21 Allows use of someone's work for the purpose of research of other "fair" things |