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5 notecards = 2 pages (4 cards per page)

Viewing:

Barry and Katz (1967): culture and conformity

front 1

Aim

back 1

to investigate whether cultural differences affect conformity

front 2

Method

back 2

Quasi-Experiment using three different cultural groups

front 3

Purpose

back 3

Researchers used three distinctly different cultures

  • Temne people of Siena Leone: a rice farming society that promotes collectivism
  • Inuit people of North Canada: a hunting/fishing society that promotes individualism
  • A group of rural and urban Scottish people: the control group

Using a variation of the Asch paradigm, conformity was measured by the distance between the participants answer and the correct one

front 4

Results

back 4

Temne participants have high conformity rates

Inuit participants have low conformity rates

front 5

Conclusion

back 5

Difference in conformity is due to different cultural norms

Collectivists are more likely to conform while individualist are less likely to conform