David Colander•2009•543 pages
...is to instill “economic sensibility” in the student. Colander emphasizes the intellectual and historical context to which the economic models are applied...
Contemporary Project Management
Timothy Kloppenborg•2014•480 pages
Teach students to master the most proven methods in project management as well as exciting new techniques emerging from current industry and today's m...
Richard L. Daft, Dorothy Marcic•2012•722 pages
Prepare your students for management success with this engaging survey of modern management practice. UNDERSTANDING MANAGEMENT, 8E seamlessly integrat...
David C Colander•2012•608 pages
...students succeed in the principles of economics course. Colander's trademark colloquial approach focuses on modern economics, institutions, history, and modeling...
Management : Leading & Collaborating in the Competitive World
Thomas Bateman, Scott Snell•2010•784 pages
Bateman and Snell’s Management: Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is mai...
Management: A Practical Introduction
Angelo Kinicki, Brian Williams•2012•672 pages
Blending research, practical application, and imaginative writing, Arizona State University business professor Angelo Kinicki (author of Kreitner/Kini...
Dhruv Grewal, Michael Levy•2012•464 pages
Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the val...
Processes, Systems, and Information: An Introduction to MIS
David M. Kroenke, Earl H. McKinney, Jr., Earl McKinney•2011•459 pages
A business process approach. David M. Kroenke and Earl McKinney's new textbook Processes, Systems, and Information: An Introduction to MIS is the ...
Charles Lamb, Joe Hair, Carl McDaniel•2013•442 pages
Created through a student-tested, faculty-approved review process with direct input from students and faculty, MKTG7 is an engaging and accessible sol...
Financial Markets and Institutions
Frederic S. Mishkin, Stanley G. Eakins•2014•615 pages
For all undergraduate and graduate students of Financial Markets. This title is also suitable for all readers interested in financial markets and inst...
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow, Donald E. Baack•2013•481 pages
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industr...
Andrew B. Abel, Ben Bernanke, Dean Darrell Croushore•2011•639 pages
...researchers. With a balanced treatment of both classical and Keynesian economics, the comprehensive coverage makes it easy for instructors to align chapters...
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters•2012•562 pages
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-...
Glenn P. Hubbard, Anthony P. O'Brien•2012•748 pages
Learn economics through real business examples. Hubbard/O'Brien explains the basics of economics by demonstrating how real businesses use economics to make...