Kotler On Marketing
Philip Kotler•2012•275 pages
...business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability,...
Philip Kotler, Kevin Lane Keller•2016•692 pages
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physi...
Philip Kotler, Kevin Lane Keller•2012•657 pages
Table of Contents - Part 1 - Understanding Marketing Management; Chapter 1. Defining Marketing for the 21st Century; Chapter 2. Developing Marketing S...