Philip Kotler, Kevin Lane Keller•2016•692 pages
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physi...
Philip Kotler, Kevin Lane Keller•2012•657 pages
Table of Contents - Part 1 - Understanding Marketing Management; Chapter 1. Defining Marketing for the 21st Century; Chapter 2. Developing Marketing S...