Client Goals

Objectives a client wants to achieve

Target Audience

A specific group of people that business wants to reach with their message

Demographics

Describe populations and their characteristics

Accessibility

Making things able to be accessed by all people

Compression

Reducing the file size of a video

Public domain

Belonging or being available to the public as a whole

Copyright

The legal ownership of intellectual property such as original works

Model release

Permission to use a person's image for commercial purposes

Location Permitting

Permission to film or take photos in a specific location on a specific date

Property release

Permission to use a property in a photo or video for commercial purposes

Rights

Legal ability to distribute, copy, and display

Permissions

Access or control a user has over a