What is one of the main goals of social media marketing?

To engage with potential customers and build brand awareness.

Often interrupts potential customers with advertisements

outbound marketing

Encourages two-way communication and engagement

inbound marketing

Relies on traditional advertising methods like TV commercials

outbound marketing

What does social commerce integrate into social media platforms?

Advertising

What is the significance of analytics in social media marketing?

To track performance and inform strategies

How has social media transformed business communication?

It allows for real-time interaction and feedback.

Which of the following best describes outbound marketing?

It pushes messages to consumers through traditional advertising.

Which platform is primarily used for B2B marketing and professional networking?

LinkedIn

What trend is highlighted by the preference for TikTok and Instagram Reels?

Video content dominance

What is the primary focus of Instagram as a social media platform?

Visual storytelling

Why is influencer marketing becoming more popular?

It emphasizes authenticity in endorsements

What is the main advantage of social commerce?

It integrates shopping with social interactions

What trend highlights the shift from traditional advertising to more organic, community-driven marketing strategies?

Influencer Marketing

Content creation involves producing high-quality, engaging materials that resonate with your ______.

audience

Responding to questions and feedback in the comments fosters a sense of ______.

community

Analytics helps marketers track performance and understand audience ______.

behavior

______ branding ensures messaging and visuals are consistent across all platforms.

cohesive

Cross-promotion uses traditional marketing channels to promote social media ______.

presence

What is the primary goal of content creation in social media marketing?

To inform, entertain, and inspire the audience