Client goals

Objectives a client wants to achieve

Target Audience

a specific group of people that a business wants to reach with their message, product, or service:

Demographics

Describe populations and their characteristics

Accessibility

Making things able to be accessed by all people

Compression

Reducing the file size of a video

Public domain -

belonging or being available to the public as a whole

Copyright:

the legal ownership of intellectual property such as original works

Model release:

permission to use a person's image for commercial purposes

Location permitting

permission to film or take photos in a specific location on a specific date

Property release

permission to use a property in a photo or video for commercial purposes

Rights

Legal ability to distribute, copy, and display

permissions

access or control a user has over a particular video

licensing

legal agreement that gives a third party permission to use a video for a specific purpose

Attribution

Giving credit to the creator

Commercial vs Non commercial

A "commercial video" is a video created primarily to promote a product, service, or brand with the intention of generating sales or profit, while a "non-commercial video" is a video created for personal, educational, or artistic purposes without the aim of direct financial gain

Derivative

a work that is based on an existing work

Work for hire

a legal term that refers to creative works, including videos, where the employer or commissioning party owns the copyright and publishing rights

Employee/Employer

• Employee: The person working for the company.
• Employer: The company or person who hires the employee.

Fair use/fair dealing

legal doctrine that allows the use of copyrighted material without permission in certain circumstances

Creative commons

a system that allows content creators to grant permission to use their work while retaining some control over how it's used

What can’t Premiere Pro locate by default when a project is opened.

Offline

Describe what the Pen tool does

click on any point and adds audio, position, scale etc.

Describe what the Type tool does

Creates text and graphics

Describe what the Hand tool does

drags clips on the timeline

Describe what the Selection tool does

Basic selection and movement

Describe what the Ripple tool does

closes the gap between two editing points

Describe what the rolling edit tool does

adjusts the cut point between two clips without changing the total duration of the clips

Describe what the slip tool does

Slips the source of the clip in/out but does not move it on the timeline

Describe what the Razor tool does

Cuts a clip

Describe what the Track select Forward tool does

Select all clips in a sequence either forward or backward

Close up shot

shot taken of a subject or object at close range intended to show greater detail to the viewer

mid shot

camera shot that frames a subject from the waist up, including their surroundings.

Long shot

a camera shot that shows the entire subject from head to toe and places that subject in relation to their surroundings.

aperture

The opening in a camera that lets light through

Shutter Speed

The length of time a camera's sensor is exposed to light

ISO

A camera's sensitivity to light

Which option allows you to export content through Media Encoder?

Queue

What correctly defines a sequence?

An edited video segment or entire project

Truck shot

scene photographed from a moving dolly

Tilt

camera pivoting vertically (up or down) on a horizontal axis, creating a sweeping motion

Pan

horizontal movement of the camera where it pivots left or right while the camera's base remains stationary

Dolly

camera physically moves towards or away from a subject,

Post Production Steps

Ingest footage, Edit Video/Audio, Color Correction, Export Video

Rule of thirds

guideline that divides an image into nine equal sections

Depth of field

the area of a photograph that appears in focus, from the nearest to the farthest point

StoryBoard

Images or illustrations that represent each shot in a motion picture with descriptive text.

Leading

change the vertical spacing between lines of text.

Baseline Shift

position characters or words slightly above or below their normal line position

Kerning

adjusting the space between individual letter pairs

Merged

Different layer to import as single object

Merge all

All layers as a single object

Individual

All separate objects

Over the shoulder shot

camera is positioned behind one character's shoulder, looking towards another character

Point of view shot