79 notecards = 20 pages (4 cards per page)
1.A neighborhood restaurant is said to serve the best spaghetti in the area. People travel from 20 kilometers to enjoy dinner at that restaurant. Im what type of competitive situation does this restaurant compete?
2.Which of the following examples is not a form of personal selling ?
3.Points-of-___________ are product associations that are not necessarily unique to the brand but may in fact shared with other brands.
4. When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the ________ product, which encompasses all the possible augmentations and transformations of the product.
5. Shoe manufacturers are not going to buy much more leather if the price of leather falls, nor will they buy much less leather if the price rises, unless they can find satisfactory substitutes. This is an example of ________.
A) inelastic demand
6. Which of the following steps does not belong to the five-stage model of the consumer buying process ?
7.Even is sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension parent-brand offerings-in effect_____ the parent brand.
8.Fixed costs exist
9.Estabilishing and communicating the distinctive benefit(s) of the company's market offering for each target segment is called
A) market research
10.____________ are those groups to which a person does not belong and whose values, norms or behavior an individual rejects.
11.Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n)___________.
12. A manufacturer of hiking boots looks at data that indicate that their subsegment of the market called "serious hiker" is declining and is predicted to decline into the future. The firm decides to enter the "low-price" segment with its new items. This is an example of a firm's ________ to reach a new market.
The goal of positioning is ________.
A) to locate the brand in the minds of consumers to maximize the
potential benefit to the firm
14. Leonardo is a conservative and traditional person with concrete beliefs. He prefer familiar, domestic products and is loyal to established brands. Which VALS type does Leonardo represent.
15. Tom is seven years old and he loves to play soccer. He dreams of playing in the future for the famous soccer club "FC Barcelona". Which group would Tom like to join ?
16.If consumers show no loyalty to any brand, they belong to the group of
17. Odd-pricing refers to the practice of
18. Unlike physical products, services cannot be seen, tasted, felt, heard, or smelled before they are bought. This is known as the ________ aspect of services.
19.Which of the following is an example of zero-level channel?
Using an established brand to introduce a new product is called brand_________ .
Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler.
__________ are a person’s enduring favorable or unfavorable evalutions, emotional feelings, and action tendencies toward some object or idea.
23.)___________ describes the market offering’s look and feel to the buyer.
Gillette uses________ pricing when it offers razor handles at a low cost, but places a high markup on te replacement razor blades that fit in the handles.
Services high in_________ qualities have characteristics that the buyer can evaluate after purchase.
The process of selecting one or more market segments to enter is called_________?
Calling the customer back quickly or emailing an order confirmations immediately are examples of________ to evaluate service quality
In which of the following auctions does the auctioneer first announce a high price for a product and then slowly decreases the price until a bidder accepts?
Susan buys a dress for her sister as birthday present. This dress is an example of a________
Spike Inc. is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner's biomechanics. To promote this new product, Spike launches an advertising campaign and also ropes in a famous athlete to endorse the product. This is an example of a ________.
________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
32. Jake had an appointment at the doctor's office, but couldn't make it on time due to traffic. by the time he arrived, the doctor had already begun with the next patient. this illustrates the ________ of services.
If a company use a variety of short-term incentives to encourage trial or purchase of a product/service (market offering), we identify this form of marketing communications as_________
34.Which of the following market structures is least likely to exist in the real world ?
The names of all the marketing majors at Y collage are placed in hat, and then a spedified numer of names are selected once a time to create a sample. This is an example of
The__________ product encompass all the possible augmentations and transformations that the product or offering might undergo in the future.
Which of the following best describes a car company’s value proposition?
Effective organizations are constantly monitoring their external environment , an activity that is known as
In the gathering of primary data, mechanical counters and cameras are used in connection with
The supermarket chain “spar” used to offer only regular energy drinks branded as “S-budget”. Recently they launched a sugar-free “S-budget” energy drinks. Which brand strategy did the company use in this particular case ?
A poor brand name______.
Coca-cola owns syrup manufacturing plants, bottle manufacturers, local bottling companies, and local dealer distributions. This is example of
43.Dennis requests his father to buy him a PS4 for his birthday. With respect to consumer decision roles, which role is Dennis currently playing ?
Which of the following statements is true ?
A firm is considering diversifying and wants to learn more about possible opportunities outside its currents product line. The firm would most likely engage in which of the following ?
A ___________ is the set of all products and items a particular seller offers for sale.
The relatively homogeneous and enduring divisions in a society, which are hierarchically ordered and whose members share similar values, interest, and behavior constitute a_____.
Life insurance, coffins and gravestones are examples of__________goods.
User status, buyer-readiness stage and loyalty status are_____________ segmention variables.
50______ sources normally perform an information function, whereas personal sources perform a legitimizing or evaluation function.
The marketing research process begins by ________.
A) developing a research plan
A company would like to study the impact of advertising expenditure on sales and sales revenue. This is an example of ________ research.
________ are data that were collected for another purpose and already exist.
A) Primary data
Primary data can be collected in several ways. Installing CCTV cameras in a retail store whereby consumers' actions can be recorded is an example of ________.
A) focus group research
As the marketing manager of Cominform Pvt. Ltd., a manufacturer of health drinks, you have selected 10 individuals who match the profile of your target customer, to participate in a discussion on changing lifestyle trends related to health. You have also hired a skilled moderator to facilitate the discussion and ensure that everyone participates and stays focused on the topic. The moderator provides questions and probes based on the "script" prepared by you. The discussions are also recorded for further analysis. Which of the following methods of acquiring primary data is being used in this case?
A) observational research
An item in a questionnaire states that "most politicians cannot be trusted." Respondents are required to provide their answers by choosing any one of the following options: 1) Strongly disagree, 2) Disagree, 3) Neither agree nor disagree, 4) Agree, 5) Strongly agree. This is an example of a ________.
A) semantic differential
_______________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
A) Target marketing
Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________________.
A) transactional leader
Maslow'S theory is that human needs are arranged in ______ from the most pressing at the bottom to the least pressing at the top.
D) social calss
__________ are rules of thumb or mental shortcuts in the decision
A consumer is persuaded to buy a product by a message that requires
little thought and is based on an association with a brand's positive
consumption experiences from the past. In this situation, the consumer
used a ________ to arrive at this purchase decision.
Each culture contains smaller______, or groups of people with shared value systems based on common life experiences and situations.
C) cognitive dissonances
D) alternative evaluations
What is the higher…
Which of the following groups are not part by the VALS segmentation network ?
When Burger King targets children, teens, adults, and seniors with different ads and media, it is practicing ________ segmentation.
C) age and life cycle
If a marketer decides to segment a market based on neighborhoods, the
marketer will have chosen the ________ method of segmentation.
We define a _____ as anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need.
A) private brand
B) service variability
E) service encounter
Product planners need to think about products and services on three levels. Each level adds more costumer value. The most basic level is the_____, which addresses the question,”What is the buyer really buying?”
__________ are consumer products that the consumer either does not know about or knows about but does not normally thinks about buying. These products require a lot of advertising, personal selling,and other marketing efforts.
A) Specialty products
B) Shopping products
C) Sought products
D) Convenience products
E) Unsought products
________ involves designing and producing the container or wrapper for a product.
C) Product line
A_______is a group of products that are closely related they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets,or fall within given price ranges.
A) line ectension
B) product line
C) private brand
D) product brandwidth
E) convenience product
At the very least, the_________ identifies the product or brand. It might be also describe several things about the product.
A) social marketing
B) line extension
D) specialty product
E) A or C
Manufacturers’s brands have long dominated the retail scene. In recent times, however, an increasing number of retailers and wholesalers have created their own_________.
24.A company must consider four special service characteristics when designing marketing programs. Which is NOT one of these characteristics.
D) interactive marketing
E) C and D
________ means that services cannot be seen, tasted,felt, heard, or smelled before they are bought.
A) Service inseparability
Narrowly defined, ____ is the amount of money charged for a product or service.
______________ of the following elements of the marketing communications mis includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government,and media to pro promote or protect a company’s image or its individual product communications?
A) Public relations and publicityb.
B) Interactive marketing
C) Sales promotione.
D) Personal selling
E) Direct marketing
_________ in an element of the marketing communications mix that involves –to-people oral, written or electronic communications that relate to the merits or experiences of purchasing and using products or services.
A) Personal selling
Which of the following is the correct order of stages that buyer is assumed to pass through, by the four classic response hierarchy models.
A) cognitive stage-affective stage-behavioral stage