front 1 conversion-centered design | back 1 the creation and presentation of a website to optimize the potential of site visitors to take action such as product or service purchase on the website |
front 2 digital marketing | back 2 any form of marketing that involves digital technologies and media to communicate a company’s value to the end user while also meeting specific marketing objectives |
front 3 dwell time | back 3 the amount of time a visitor spends on a web |
front 4 email marketing strategy | back 4 engaging in marketing practices that increase the number of subscribers on an email list |
front 5 Hick’s Law | back 5 statement that every additional choice you give someone increases the time required for that person to make a decision |
front 6 html code | back 6 programming language that tells web browsers how to display information on a web page |
front 7 internal linking | back 7 connecting pages of an organization’s website to one another, an approach that leads to a search engine’s ability to crawl the site |
front 8 keyword | back 8 word or phrase typed into a search engine for which accompanying search results are then displayed |
front 9 keyword research | back 9 the process of identifying the keywords (a single word or a combination of words) that individuals search for online, with the purpose of creating website content that will receive a high ranking in search engine results for those keywords |
front 10 lead magnet | back 10 incentive provided to persuade individuals to share their email addresses or other contact information |
front 11 link-building | back 11 the process of acquiring hyperlinks from other websites to your own website |
front 12 link-earning | back 12 occurs when another site chooses to link to your site without your asking them to do so |
front 13 long tail keywords | back 13 descriptive phrases made up of three words or more typed into search engines to find accompanying results |
front 14 meta description | back 14 wording that appears in a search results list along with a meta tag and link to a company web page |
front 15 meta tags | back 15 snippets of text that tell a search engine what a web page is about |
front 16 mobile design | back 16 the way your website appears across all electronic devices (tablets), and especially mobile devices |
front 17 off-site SEO (off-page SEO) | back 17 work completed away from your website that has the intentions of improving your website’s search engine rankings` |
front 18 on-site SEO (on-page SEO) | back 18 is the practice of optimizing certain elements of a website that can impact the placement of that website or webpage in search engines |
front 19 opt-in form | back 19 form on a website that is intended to get people to submit their email addresses, usually in exchange for something of value to members of a specific audience |
front 20 pay-per-click (PPC) | back 20 internet marketing model in which an advertiser pays a fee only when its ad is clicked |
front 21 query | back 21 a term typed into a search engine with the goal of gaining access to attendant results |
front 22 short tail keywords | back 22 phrases, less descriptive than long tail keywords, made up of one or two words typed into search engines to find accompanying results |
front 23 sitemap | back 23 a list of all pages on a website |
front 24 social proof | back 24 evidence from the public that a company, product, or service can be trusted |
front 25 title tag | back 25 meta tag that defines the title of your web page |
front 26 typeface (font) | back 26 a collection of characters (letters, figures, symbols) designed to function uniformly |
front 27 unsubscribe rate | back 27 the number of individuals who opt-out of receiving email correspondence from a company compared to the number of email list subscribers |
front 28 visual hierarchy | back 28 element for drawing viewers’ attention to specific features of a design before viewers’ attention is given to lesser important design features |
front 29 white space (negative space) | back 29 refers to areas of a design left empty |