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Instructions for Side by Side Printing
  1. Print the notecards
  2. Fold each page in half along the solid vertical line
  3. Cut out the notecards by cutting along each horizontal dotted line
  4. Optional: Glue, tape or staple the ends of each notecard together
  1. Verify Front of pages is selected for Viewing and print the front of the notecards
  2. Select Back of pages for Viewing and print the back of the notecards
    NOTE: Since the back of the pages are printed in reverse order (last page is printed first), keep the pages in the same order as they were after Step 1. Also, be sure to feed the pages in the same direction as you did in Step 1.
  3. Cut out the notecards by cutting along each horizontal and vertical dotted line
To print: Ctrl+PPrint as a list

18 notecards = 5 pages (4 cards per page)

Viewing:

Marketing

front 1

Using highly localized marketing programs tailored to individual country markets.

back 1

Adaptation

front 2

A firm’s distinctive competencies that allow it to create greater customer value than competitors.

back 2

Competitive Advantage

front 3

The belief that the home country is superior and that domestic marketing strategies will work globally.

back 3

Ethnocentric

front 4

A global mindset that views the world as a single market while recognizing similarities and differences across countries.

back 4

Geocentric

front 5

A company with a geocentric orientation that integrates and coordinates operations across world markets.

back 5

Global Company

front 6

An industry in which firms gain competitive advantage by leveraging and integrating activities on a worldwide scale.

back 6

Global Industry

front 7

A firm’s overall plan for pursuing global market opportunities, including decisions about standardization, adaptation, and coordination.

back 7

Global Marketing Strategy

front 8

A company that enters foreign markets using an extension strategy with minimal changes from the home market.

back 8

International Company

front 9

The benefits gained from sharing experience, knowledge, and economies of scale across multiple countries.

back 9

Leverage

front 10

A firm that competes internationally by adapting products and marketing strategies to each local market.

back 10

Multinational Company

front 11

The belief that each country market is unique, leading to decentralized decision-making and local marketing control.

back 11

Polycentric

front 12

The belief that regions of the world share similarities and can be managed with coordinated regional strategies.

back 12

Regiocentric

front 13

Using the same or very similar marketing mix across countries to achieve efficiency and consistency.

back 13

Standardization

front 14

A highly evolved organization that integrates global operations while serving markets in many regions simultaneously.

back 14

Transnational Company

front 15

Increase sales with existing products to existing markets

back 15

Market penatration

front 16

Create growth by selling new products in existing markets

back 16

Product Development Strategy

front 17

Introduce existing products to new markets

back 17

Market development Strategy

front 18

New markets and new products to achieve growth

back 18

Diversification Strategy