front 1 Political Culture | back 1 The dominant set of beliefs, customs, tradition, and values that define the relationship between citizens and government |
front 2 Individualism | back 2 The belief that individuals should be responsible for themselves and for the decision they make |
front 3 Equal of Opportunity | back 3 The preamble to the Declaration of Independence includes the following statement about natural rights |
front 4 Rule of Law | back 4 The principle that no one, including public officials, is above the law |
front 5 Political Socialization | back 5 The experience and factors that shape an individual’s political values, attitude, and politics. |
front 6 Generation Effect | back 6 The impact of historical events experienced by a generation upon their political views. |
front 7 Life-cycle Effect | back 7 The impact of a person’s age and stage in life on his or her political views |
front 8 Globalization | back 8 The increasing interconnectedness of people, business, and countries throughout the world. |
front 9 Outsourcing | back 9 When a company moves its business to a place where labor costs are cheaper or production is more efficient because workers work longer hours. |
front 10 Public Opinion | back 10 The sum of individual attitudes about government, policies, and issues. |
front 11 Focus Group | back 11 A small group of individuals assembled for a conversation about specific issues. |
front 12 Scientific Poll | back 12 A representative poll of randomly selected respondents with a statistically significant sample size, using neutral language. |
front 13 Sample | back 13 A group of individuals from a larger population used to measure public opinion. |
front 14 Random Selection | back 14 A method of choosing all poll respondents in a way that does not over-or-underrepresent any group of the population. |
front 15 Representative Sample | back 15 A sample that reflects the demographics of the population. |
front 16 Weighting | back 16 A procedure in which the survey is adjusted according to the demographics of the larger population. |
front 17 Sampling Error | back 17 The margin of error in a poll, which usually is calculated to plus or minus three percentage points. |
front 18 Mass Survey | back 18 A survey designed to measure the opinions of the population, usually consisting of 1500 responses. |
front 19 Exit Poll | back 19 A survey conducted outside a polling place in which individuals are asked who or what they voted for and why. |
front 20 Benchmark Poll | back 20 A surgery taken at the beginning of a political campaign in order to gauge support for a candidate and determine which issues are important to voters. |
front 21 Tracking Poll | back 21 A surgery determining the level of support for a candidate or an issue throughout a campaign. |
front 22 Random-digit Dialing | back 22 The use of telephone numbers randomly generated by computer to select potential survey respondents. |
front 23 Question Working | back 23 The phrasing of a question in a public opinion poll. |
front 24 Question Order | back 24 The sequence of questions in a public opinion poll. |
front 25 Gender Gap | back 25 The statistical differences in how men and women vote or hold political opinions. |