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54 notecards = 14 pages (4 cards per page)

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chapter 12

front 1

Conformity

back 1

The altering of one's behaviors and opinions to match those of other people or to match other people's expectations

front 2

Normative influence

back 2

The tendency for people to conform in order to fit in with the group

front 3

Informational influence

back 3

The tendency for people to conform when they assume that the behavior of other represent the correct way to respond

front 4

Social Norm

back 4

Expected standard of conduct that influence behavior

front 5

Autokinetic effect

back 5

The power of conformity in social judgment

People have no frame of reference and therefore cannot correct for small eye movements, in a dark environment

front 6

Factors affecting conformity

back 6

People tend to conform to social harm

front 7

Obedience

back 7

Following the orders of a person of authority

Ordinary people may do horrible things when ordered to do so by an authority

front 8

Aggression

back 8

Any behavior that involved the intent to harm another

associated with several situational factors

When people feel socially rejected

front 9

Biological Factors

back 9

Aggression is caused by a blend of social, situational, and biological

front 10

social and cultural factors

back 10

Cultures of honor

  • believe system boys and men learn that its is important to protect their reputations through physical aggression

front 11

prosocial behaviors

back 11

Action that benefits others, such as doing favors or helping

front 12

Altruism

back 12

Providing help when is needed, without any apparent reward for doing so

front 13

Inclusive fitness

back 13

an explanation for altruism that focuses on the adaptive benefit of transmitting genes such as through kin selection, rather than focusing on individual survival

front 14

Bystander intervention effective

back 14

the failure to offer help by those who observe someone in need when there are people present

front 15

Diffusion of responsibility

back 15

Bystanders expect other bystanders to help

front 16

social blunders

back 16

inadvertent violations of normative standard of behaviors

front 17

mere exposure effect

back 17

The idea that greater exposure to a stimulus leads to greater liking for it

front 18

attitude accessibility

back 18

refers to the ease or difficulty that person has in retrieving an attitude from memory

front 19

explicit attitudes

back 19

attitudes that a person can report

front 20

implicit attitudes

back 20

Attitudes that influence a person's feeling and behavior at an unconscious level

front 21

Insufficient Justification

back 21

one way to get people to change their attitudes is to change their behaviors first, using as few incentives as possible

front 22

post decisional dissonance

back 22

Motives the decision

front 23

Cognitive dissonance

back 23

to the unpleasant feeling that arises when there is a discrepancy between our attitudes and our behaviors

front 24

persuasion

back 24

The active and conscious effect to change an attitude through the transmission of a message

front 25

elaboration likelihood model

back 25

the idea that a persuasive message leads to attitude changes in either of two way:

1. via the central route

  • When people ,motivated and able to process information

2. Via the peripheral route

  • when people are either not motivated to process information

front 26

compliance

back 26

The tendency to agree to doing things requested by others

front 27

Foot-in-door technique

back 27

If people agree to small request, they become more likely to do large request

front 28

Door in the face

back 28

If you refuse a large request, you are more likely to do small request

front 29

Low-balling

back 29

you agree to buy a product for a certain price you are likely to comply with a request to pay more for the product

front 30

Non verbal behavior

back 30

The facial expressions, gestures, mannerisms. and movement by which one communicates with others

  • use body language

front 31

Attibutions

back 31

People's explanations for why events or actions occur

front 32

Personal attributions

back 32

explanation of people's behavior that refers to their internal characteristics such as abilities traits moods or efforts

front 33

Situational attributions

back 33

explanation of people's behaviors that refer to external events such as the weather, luck, accidents or other people's actions

front 34

Fundamental attribution error

back 34

In explaining other people's behavior, the tendency to over emphasize personality traits and underestimate situational factors

front 35

Actor/Observer discrepancy

back 35

the tendency to focus on a situation to explain one own behavior but to focus and distortions to explain other people's behavior

front 36

illusory correlations

back 36

a result of directed attention and memory biases

front 37

subtyping

back 37

when people encounter someone who does not fit a stereotype, so they put them in a category

front 38

Stereotype threat

back 38

Fear or concern about confirming negative stereotypes related to one's own group which in turn impairs perform a on a task

front 39

perspective taking

back 39

Actively contemplating the psychological experiences of other people

front 40

perspective giving

back 40

In which people share their experiences of being targets of discrimination

front 41

Ingroups

back 41

Those groups to which particular people belong

front 42

Outgroups

back 42

Those to which they do not belong

front 43

Reciprocity (how do people organize themselves)

back 43

People treat others as others treat them

front 44

Transitivity

back 44

People generally share their friends' opinions of other people

front 45

Outgroup homogeneity effect

back 45

The tendency to view outgroup members as less varied than in-group members

EXAMPLE: I see white people as they are all the same, but that's because I'm not white while I see Hispanics as different

front 46

Social Identity Theory

back 46

The idea that ingroup consists of categories and experience pride through their group membership

EXAMPLE: pride for my school

front 47

Ingroup favoritism

back 47

The tendency for people to evaluate favorably and privilege members of the ingroup more than members of the outgroup

front 48

Prefrontal cortex

back 48

The middle of the pre-frontal cortex is important for thinking of other people

active with ingroup members less active with outgroup members

front 49

Risky-shift effect

back 49

Groups often make risker decisions than individuals do

front 50

Group polarization

back 50

The process by which initial attitudes of groups become more extreme over time

front 51

Group think

back 51

The tendency of a group to make a bad decision as a result of preserving the group and maintaining its cohesiveness, especially likely when the group is under intense pressure, is facing external threats, and is based in a particular direction

front 52

Social facilitation

back 52

The idea that the presence of others generally enhances performance

front 53

Social loafing

back 53

The tendency for people to work less hard in a group than when working alone

front 54

Deindividuation

back 54

A state of reduced individuality reduced self-awareness and reduced attention to personal standards