front 1 What does MICE stand for? | back 1 Meetings, Incentives, Conventions/conferences, exhibitions/events |
front 2 Direct impacts | back 2 consists of the direct spending and jobs that are involved in planning and producing meetings, for participants to travel to meetings, and other meeting-related spending. |
front 3 Indirect Impacts | back 3 represents downstream suppliers, industry impacts, and also referred to as supply chain impacts. |
front 4 Induced Impacts | back 4 occur as employees spend their wages and salaries in the broader economy. |
front 5 Three major "players" in the meeting industry are: | back 5 The host- decides they want to have a meeting Meeting planner- runs the process of executing that meeting The suppliers- who provide services in the execution of the meeting such as hotels, florists, and good operations |
front 6 Which meeting usually has the largest amount of attendees? | back 6 Tradeshow |
front 7 Universities also can serve as meeting facilities. T or F | back 7 True |
front 8 Boutique/Lifestyle Hotels | back 8 Suitable to embody the interests, attitudes, and opinions of a group/culture |
front 9 Airport Hotels | back 9 Usually have owner rates than comparable downtown hotels. Planners and attendees can save on transportation costs. |
front 10 Conventions/Conference Center | back 10 A property specifically designed to handle group meetings, exhibitions, and shows can accommodate larger groups. Doesn't have guest rooms but is connected to other large hotels. |
front 11 Convention/Conference Hotels | back 11 Focuses on room sales and other potential revenues. May provide extensive leisure facilities |
front 12 Who holds meetings? | back 12 Associations, Corporations, and Non-profit Organizations |
front 13 Many associations and nonprofit groups have ____ that are involved in initial suggestions for meetings, screening, of meeting sits, and the actual planning of meetings. | back 13 Committees |
front 14 Meeting management firms, association management companies, and travel agents are some examples of.... | back 14 Third-party planners |
front 15 List TWO trends in the MICE & Hospitality industry that we have learned in class | back 15 Association delegates spend the most money on hotel rooms and incidents. Investment in virtual/technology will triple in 2023. |
front 16 Marketing | back 16
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front 17 Sales | back 17
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front 18 The benefits of conducting a marketing plan | back 18
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front 19 The four steps of the marketing plan | back 19
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front 20 ____ An evaluation of the property's facilities and services to determine strengths and weaknesses, and also known as "occupancy and activity analysis" | back 20 Property Analysis
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front 21 What should be included in a property analysis? | back 21 SWOT analysis |
front 22 What is competition analysis? | back 22 Analyzing your company's strengths and weaknesses |
front 23 What is marketplace analysis? | back 23 Evaluating factors in the micro-environment |
front 24 Franchise Hotels | back 24
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front 25 Brand-owned Hotels | back 25
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front 26 Conventional Hotel Organization | back 26
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front 27 Banquet/Department | back 27 must be prepared to cope with the requests that come up as the convention nears and during the event itself. |
front 28 Revenue Management Department | back 28 Increasingly important to hotels as customers come from a wide range of channels Increasingly |
front 29 Which department does the sales office work closely with in convention-orientation hotels? | back 29 Convention Services Dpt |
front 30 Directory of Sales | back 30 Executes the marketing plan, coordinates, and directs the efforts of the sales staff |
front 31 Director of revenue management | back 31 Decides the price structure to maximize profits through forecasting demand and researching the potential profitability of groups |
front 32 Director of Marketing | back 32 Leads the marketing and sales effort by setting objectives, and strategies, and monitoring/control |
front 33 Convention Sales Manager | back 33 Solicits convention trade for the hotel |
front 34 Convention Service Manager | back 34 Coordinates and services the conventions booked by the property |
front 35 Tour and Travel Sales Manager | back 35 Develops group and chatter business for the hotel |
front 36 Director of Advertising and PR | back 36 Coordinates all promotional materials, promotions, PR, and advertising |
front 37 Sales Stuff | back 37 The key to sales success; face-to-face. contact with clients; requires excellent organizational, written, and verbal |
front 38 Standard Operating Procedures | back 38
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front 39 To ensure that the sales office is operating at top capacity, it is necessary to ____ review both the salespeople and the organizational structure itself. | back 39 Periodically |