front 1 Memory | back 1 a cognitive process used to encode, store, and retrieve information |
front 2 Multi-Store Model | back 2 Proposed by Atkinson and Schiffrin; proposed that human memory consists of three memory stores: sensory memory, short term memory, and long term memory. each store is a unitary structure and has its own characteristics in terms of duration and capacity |
front 3 Sensory Memory | back 3 Receives information through the sensory stores
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front 4 Short-Term Memory | back 4 Where we hold information we are currently paying attention to
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front 5 Long-Term Memory | back 5 Place for storing large amounts of information for indefinite periods of time
There are two types of long-term memory: explicit memory and implicit memory |
front 6 Explicit Memory | back 6 Information that can be intentionally and consciously recalled; you have to consciously work to remember |
front 7 Implicit Memory | back 7 Our unconscious, automatic memory; do not have to actively recall |
front 8 Strengths | back 8
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front 9 Weaknesses | back 9
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front 10 Study Used | back 10 Clanzer and Cunitz (1966): serial position effect |