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Viewing:

Loftus and Palmer (1974): Influence on Schemas

front 1

Aim

back 1

To investigate the influence of schemas on speed estimation

front 2

Method

back 2

experiment with an independent measures design

front 3

Procedures

back 3

Participants were split into five groups and then shown a clip of a car crash

Participants were given a questionnaire with the question: "About how fast were they going when they ____ each other?"

  • depending on the group, the verb smashes, collided, hit, bumped, or contacted was used in the question

front 4

Results

back 4

  • average speed estimates varied significantly for the five groups
  • gentler words resulted in lower speed estimates

front 5

Conclusion

back 5

The use of different verbs activated different schema in participants, supporting the existence of schema.