front 1 Lab Experiment | back 1 Experiment conducted in a controlled environment where the researchers manipulated the independent variable to cause a change in the dependent variable |
front 2 Strengths | back 2 Can establish causation controlled, thus objective easy to replicate |
front 3 Weaknesses | back 3 artificial; not similar to real-life deception bias |
front 4 Study Used | back 4 Loftus and Palmer (1974): eyewitness study |