Public Speaking Chapter 15

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created 10 years ago by hlynn1993
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Chapter 15
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College: First year
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1

Persuasion

the process of creating, reinforcing, or changing people’s beliefs or actions.

2

Ethics and Persuasion

make sure your goals are ethically sound
use ethical methods to communicate your ideas

3

Mental Dialogue with the Audience

the mental give and take between speaker and listener during a persuasive speech

4

Target Audience

The portion of the whole audience that the speaker most wants to persuade

5

Types of Persuasive Speeches

Speeches on questions of
Fact
Value
Policy

6

Question of fact

a question about the truth or falsity of an assertion

7

Question of Value

a question about the worth, rightness, morality, and so forth of an idea or action

8

Question of Policy

a question about whether a specific course of action should or should not be taken

9

Types of Speeches on Questions of Policy

Speeches to gain
passive agreement
immediate action

10

Basic issues of policy speeches

need
plan
practicality

11

Basic issues of policy speeches

Need

serious problem or need that requires a change from current policy?

12

Basic issues of policy speeches

Plan

problem with current policy, does the speaker have a plan to solve the problem?

13

Basic issues of policy speeches

Practicality

will the speaker’s plan solve the problem?
will the speaker’s plan create new and more serious problems?

14

Organizing Speeches on questions of policy

problem-solution order
problem-cause-solution order
comparative advantages order
monroe’s motivated sequence

15

Problem-Solution Order

main point 1

documents the existence of a problem

16

Problem-Solution Order

main point 2

presents a solution to the problem

17

problem-cause-solution order

main point 1

documents the existence of a problem

18

problem-cause-solution order

main point 2

analyzes the causes of the problem

19

problem-cause-solution order

main point 3

presents a solution to the problem

20

comparative advantages order

each main point explains why a speaker’s solution to a problem is preferable to other potential solutions

21

monroe’s motivated sequence

a five-step sequence designed especially for organizing persuasive speeches that seek immediate action

22

Monroe's Motivated Sequence: Five Steps

Step 1

Attention: Gain the attention of the audience

23

Monroe's Motivated Sequence: Five Steps

Step 2

Need: show the need for change

24

Monroe's Motivated Sequence: Five Steps

Step 3

Satisfaction: provide a solution to the need

25

Monroe's Motivated Sequence: Five Steps

Step 4

Visualization: intensify desire for the solution by visualizing its benefits

26

Monroe's Motivated Sequence: Five Steps

Step 5

Action: urge the audience to take action in support of the solution