Simplifying our social world
Categorical thinking (schema) of ourselves, others, objects, and events
We use these for representativeness, availability
Problems with predictions are the planning fallacy.
Affective forecasting: problems with predictions
- impact bias
Mental processes that are influenced by desires and feelings
Automatic behavior that occurs
- Chameleon effect (nonconscious mimicking of other people)
- Priming (activating concept in someone's mind that will make you think a certain way.
- Stereotypes (automatic classification
Psychological tendencies towards liking/disliking or favoring/unfavoring.
ABC's of attitudes
- Affect(emotion), Behavior, Cognition
What are the two types of attitudes?
Explicit - aware of (things that can be reported)
Implicit - not aware of (getting nervous for unknown reasons. May say that they like a certain race or group of people and then get nervous around them)
Measurements of attitude
Implicit Association Test (reaction times) and the Evaluative Priming Task