Keeping the audience foremost in mind at every step of speech preparation and presentation.
Questions for audience centeredness
to whom am i speaking?
what do i want them to know, believe, or do as a result of my speech?
what is the most effective way of composing and presenting my speech to accomplish that aim?
Creating a bond with listeners by emphasizing common values, goals, and experiences.
the tendency of people to be concerned above all with their own values, beliefs, and well-being.
Factors of Demographic audience analysis
racial, ethnic, and cultural background
creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike.
Factors of Situational Audience Analysis
disposition toward the topic
disposition toward the speaker
disposition toward the occasion
a frame of mind in favor of or opposed to a person, policy
getting info about the audience
the contact person
questions that offer a fixed choice between two or more alternatives
questions that require responses at fixed interval
allow respondents to answer however they want.