RHM 370- Test 1 Flashcards


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1

What are the 7 steps of a Sales Process

  • Prospecting
  • preparation
  • approach
  • presentation
  • handling objections
  • closing, follow-up
  • getting referrals

2

What are the four basic Sales Funnel stages in order?

  • awareness
  • interest
  • desire
  • action

3

Among the four basic sales funnel stages, when do the prospective customers reach out to learn more, do research, and think over their options?

Interest

4

Among the four basic sales funnel stages, when is the best time to make your best offer?

Desire stage

5

What is Digital Marketing?

All marketing efforts to connect with prospective and current customers in the online setting where they seek information and entertainment

6

Why is Digital Marketing important? What are the benefits?

  1. It helps you reach a larger audience than traditional advertising
  2. it helps you easily target the prospective customer who are most likely to buy your product/service
  3. it is often more cost-effective than traditional advertising
  4. it enables you to measure success on a daily basis
  5. it is easier to adapt and change a marketing strategy
  6. it can improve you conversation rate and quality of your leads
  7. it helps you depend customer relationships and build a loyal customer base

7

What is SEO?

The process of optimizing your website to "rank" higher in search results on search engine result pages, thereby increasing the amount of free/organize traffic to your website.

8

SEO makes your website more ___ and gives more ___ and more ___ to convert ____ into actual paying customers.

visible, traffic, opportunities, leads

9

The relationship between SEO and Content Marketing: ____ is not ______; however, _____ is a part of ____.

SEO, content marketing; content marketing, SEO

10

Examples of Marketing Automation

  • email newsletters
  • welcome, thank you, and confirmation emails
  • bot chat

11

What is a test that runs 2-3 similar ads at the same time to see which performs best. It helps target your audience showing which ad people liked/engaged with more.

A/B Split Testing

12

CTA stands for ___

Call to Action

13

What is CTA

a feature on a webpage that guides users to perform a certain task (featured in the form of a clickable button)

14

_____ is a great tactic used to get customers who did not make a purchase back to your site.

Re Marketing

15

What does reach measure?

how many people actually see or interact with your content.

16

What does impression measure?

how many times your ad was displayed

17

CTR stands for

Click through rate

18

If your CTR is low is may indicate....

targeting the wrong audience or spending money on irrelevant keywords

19

High CTR means ___ CPC

low

20

Low CTR means ___ CPC

high

21

_____ indicates how many people are interacting with you/your company/your brand

Engagement Rate

22

What does "Marketing Mirror" mean?

whatever people are doing and thinking becomes the substance of marketing communication. It reflects everything and the society

23

Four realms of "the experience economy" are:

  • education
  • esthetics
  • escapism
  • entertainment

24

Benefits of using events as a marketing tool are

  • quick responses
  • cost effective
  • more flexible and adaptive
  • facilitates one-to-one discussion with your consumers. Helping them to establish on much more personal relationship with your brand/product/service

25

What is viral marketing

A phenomemon that facilitates and encourages people to pass along an advertising message.

26

What is green marketing

Describing efforts to produce, promote, package, and reclaim products environment-friendly

27

What is keyword marketing

Placing a message in front of users based on specific keywords they are using to search to reach the right people with the right message at the right time.

28

What is outbound marketing

When marketers initiate contact with the customer through TV, radio, digital display advertising

29

What is inbound marketing

When customers initiate contact with the marketer in response to the email, events, web design

30

What are the six P's of marketing mix in the event industry?

  • product
  • price
  • promotion
  • place
  • people
  • process