facebook ad format and google ad words
Photo ads offer a clean, simple format to feature engaging imagery and copy. Convey who you are and what you do through high-quality images or illustrations.
Tell your story with sight, sound and motion. Video ads come in a range of lengths and styles—from short, feed-based ads you watch on the go, to longer videos you watch on the couch.
Stories are a customizable, edge-to-edge experience that lets you immerse people in your content. Tap into their passions and inspire them to take action on mobile
Messenger ads help people start conversations with your business. Get personal with current or potential customers and add interactive or automated features
Carousel ads let you showcase up to ten images or videos in a single ad, each with its own link. Highlight different products or tell a brand story that develops across each card.
Slideshow ads are video-like ads made of motion, sound and text. These lightweight clips help you tell your story beautifully across devices and connection speeds.
Collection ads let people discover, browse and buy what you offer. People can tap an ad to learn more about a specific product, all within a fast-loading experience.
Playable ads offer people an interactive preview before they download an app. Find higher intent users for your app with this try-before-you-buy experience.
GOOGLE AD WORDS
ad group is a collection of ads
organic search results are in the middle and noone can pay to be there- these are most relevant
ad groups make a campaign
ad auction determines which ad, where and if ad shows up:
-how much paid? bid
-quality score- how relevant your ad is to searcher
bid affect how much you spent someone clicks on your ad
budget - how much you spent each day on a campaign
appearance on result is impression
hired for event- conversion
ad extension- pcs of information you can add to your site