facebook ad format and google ad words

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created 3 years ago by lelyaka
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1

Photo

Photo ads offer a clean, simple format to feature engaging imagery and copy. Convey who you are and what you do through high-quality images or illustrations.

2

Video

Tell your story with sight, sound and motion. Video ads come in a range of lengths and styles—from short, feed-based ads you watch on the go, to longer videos you watch on the couch.

3

Stories

Stories are a customizable, edge-to-edge experience that lets you immerse people in your content. Tap into their passions and inspire them to take action on mobile

4

Messenger

Messenger ads help people start conversations with your business. Get personal with current or potential customers and add interactive or automated features

5

Carousel

Carousel ads let you showcase up to ten images or videos in a single ad, each with its own link. Highlight different products or tell a brand story that develops across each card.

6

Slideshow

Slideshow ads are video-like ads made of motion, sound and text. These lightweight clips help you tell your story beautifully across devices and connection speeds.

7

Collection

Collection ads let people discover, browse and buy what you offer. People can tap an ad to learn more about a specific product, all within a fast-loading experience.

8

Playables

Playable ads offer people an interactive preview before they download an app. Find higher intent users for your app with this try-before-you-buy experience.

9

GOOGLE AD WORDS

ad group is a collection of ads

organic search results are in the middle and noone can pay to be there- these are most relevant

ad groups make a campaign

ad auction determines which ad, where and if ad shows up:

-how much paid? bid

-quality score- how relevant your ad is to searcher

bid affect how much you spent someone clicks on your ad

budget - how much you spent each day on a campaign

appearance on result is impression

hired for event- conversion

ad extension- pcs of information you can add to your site

...