Consumer Behavior

Helpfulness: 0
Set Details Share
created 5 years ago by mathurinru
71 views
book cover
Consumer Behavior
Chapters 10-17
Prepare for exam
updated 5 years ago by mathurinru
Grade levels:
College: Fourth year
show moreless
Page to share:
Embed this setcancel
COPY
code changes based on your size selection
Size:
X
Show:
1

Global values:

A person's most enduring, strongly held, abstract values that hold in many situations.

2

Terminal values:

Highly desired end states such as social recognition and pleasure.

3

Instrumental values:

The values needed to achieve the desired end states such as ambition and cheerfulness.

4

Domain-specific values:

Values that may only apply to a particular area of activities.

5

Materialism:

Placing importance on money and material goods.

6

Hedonism:

The principle of pleasure seeking.

7

Value segmentation

The grouping of consumers by common values.

8

Means-end chain analysis:

A technique that can help to explain how values link to attributes in products and services.

9

Rockeach value Survey (RVS):

A survey that measures instrumental and terminal values.

10

List of values (LOV):

A survey that measures nine principal values in consumer behavior.

11

Locus of control:

How people interpret why things happen (internal versus external).

12

Need for Uniqueness (NFU):

The desire for novelty through the purchase, use, and disposition of products and services.

13

Frugality:

The degree to which consumers take a disciplined approach to short-term acquisitions, and are resourceful in using products and services to achieve longer-term goals.

14

Activity, interest, and opinion (AIO):

The three components of lifestyles.

15

Innovation

An offering that is perceived as new by consumers within a market segment and that has an effect in existing consumption patterns.