A person's most enduring, strongly held, abstract values that hold in many situations.
Highly desired end states such as social recognition and pleasure.
The values needed to achieve the desired end states such as ambition and cheerfulness.
Values that may only apply to a particular area of activities.
Placing importance on money and material goods.
The principle of pleasure seeking.
The grouping of consumers by common values.
Means-end chain analysis:
A technique that can help to explain how values link to attributes in products and services.
Rockeach value Survey (RVS):
A survey that measures instrumental and terminal values.
List of values (LOV):
A survey that measures nine principal values in consumer behavior.
Locus of control:
How people interpret why things happen (internal versus external).
Need for Uniqueness (NFU):
The desire for novelty through the purchase, use, and disposition of products and services.
The degree to which consumers take a disciplined approach to short-term acquisitions, and are resourceful in using products and services to achieve longer-term goals.
Activity, interest, and opinion (AIO):
The three components of lifestyles.
An offering that is perceived as new by consumers within a market segment and that has an effect in existing consumption patterns.