MKTG 7

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Charles Lamb, Joe Hair, Carl McDaniel - 2013 - 442 pages

ISBN: 9781285091860, 1285091868

Created through a student-tested, faculty-approved review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range ...of independent upstarts and larger companies students love. MKTG7 makes reaching out to students a breeze.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Publisher: Cengage Learning

Subjects:

business & economics, marketing

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