Marketing

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William M. Pride - 2011 - 805 pages

ISBN: 0538475404, 9780538475402

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2012 combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full ra

Publisher: South-Western Cengage Learning

Subjects:

business & economics, marketing

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